Peeling may involve one, some or all coats of paint from the primer right through to the topcoat.
It can be caused by any of the following:
Seepage of moisture through uncaulked joints, worn our caulk or leaks in the roof or walls
Excess moisture escaping through exterior walls (this is more likely if paint used is solvent-based)
Inadequate surface preparation
Use of inferior quality paint
Applying a solvent-based paint over a wet surface
Previous blistering of paint (see Blistering)
First, try to identify and eliminate the cause of moisture (see Efflorescence and Mottling). Then, prepare the surface by removing all loose paint with scraper or wire brush. Sand rough surfaces and prepare surface as per label instructions prior to painting.
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